Southwest Airlines in 2003
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA054 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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19 Pages |
| Period |
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2004 |
| Organization |
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Southwest
Airlines |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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USA |
| Industry |
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Airlines |
Abstract:
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Southwest Airlines (Southwest) is the fourth largest airline
in USA. Southwest has enjoyed the best customer complaint record among all US
airlines for the last 12 years. The company has seen 30 straight profitable
years. In 2003, Southwest was named by Fortune as one of the most admired
companies in the US. Southwest's success is largely due to the way it has
managed its operations and cut costs in various ways. These include use of
smaller airports and one type of plane, no frills service, point-to-point
flights and quick turnaround of aircraft. Southwest has also nurtured strong
relationships among managers, employees, unions and suppliers. These
relationships are characterised by shared goals, shared knowledge and mutual
respect.
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Contents:
Keywords:
Southwest Airlines, Strategy, Operations, Executive education, MBA case study, PGDBM case study, US airline, Rollin King, Lamar Muse, Deregulation of US airline industry, Business model, Cost leadership, Turnaround time
Southwest Airlines in 2003
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